Augmented reality (AR) defined on Wikipedia is: a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
So, what does that all mean and what does it have to do with table shuffleboard? Well, we teamed up with some super cool tech-head mates from digital company TKM9 to turn our business cards into a computer-generated AR code which turns into a Southern Cross Shuffleboard Table… You better believe it!
Augmented Reality has become common in sports telecasting. The yellow “10m” line seen in television broadcasts of NRL football games shows the line the defending team must retreat to after a tackle is made. Similarly, AR lines are used in cricket and tennis to show ball direction. Swimming telecasts often add a line across the lanes to indicate the position of the current record holder as a race proceeds to allow viewers to compare the current race to the best performance.
We’re not broadcasting any live shuffleboard tournaments just yet, so we thought we’d utilise the power of AR to put one of our table shuffleboards in your house… Pretty cool we think.
Many of the world’s biggest and coolest brands have started to adopt AR Codes, just like they have QR Codes (the little square fuzzy bar codes you’re probably seeing everywhere now). Click HERE to give it a try!