We’re big fans of the creative marketing campaigns the likes of Nike, Reebok, Adidas and Puma put out on TV and online every year, but a new project titled “Puma Social” especially caught our eye this week. “Puma Social” honours the After Hours Athlete and the After Hour Sports they play, and their new video ad gave us goosebumps….

From Puma:
PUMA Social honours the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social reminds us that we are all athletes, even if the only time we run is to catch a cab home.  From ping pong and foosball to darts and karaoke, PUMA Social is dedicated to after hours sports. Because we know it takes just as much effort to score a phone number as it does to score a goal.

Did you see the 1 second glory hit for shuffleboard at the 38 second mark? Come on, Puma… Shuffleboard deserved a much bigger run than that!