Does your pub offer free WiFi for paying patrons? It should. Does your bar feature cool or quirky things people just always want to take a photo with? It should. Why? Simple mathematics…

People having a good time + smart phones with cameras (over 50% of us carry them) + access to WiFi internet + something to take a photo of x social media = absolute promotional gold for your establishment.

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Father’s Day is the second most important date on the Aussie calendar (falling just short of Mother’s Day), so the first Sunday of September should be something to celebrate for your old man and his old man in turn.

There are plenty of ways to spoil dad on the day – start with breaky in bed, fetch the paper, mow the lawns, shout him a beer for lunch – but buying the perfect present is not always as easy. Socks and jocks don’t cut it any more, aftershave is cliché and scratchies are just a waste of money… So, what do you get your beloved father – possibly the guy who has it all – in 2011? Here are our can’t fail recommendations…

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Augmented reality (AR) defined on Wikipedia is: a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

So, what does that all mean and what does it have to do with table shuffleboard? Well, we teamed up with some super cool tech-head mates from digital company TKM9 to turn our business cards into a computer-generated AR code which turns into a Southern Cross Shuffleboard Table… You better believe it!

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New research issued this week at the Great British Beer Festival by CAMRA, the Campaign for Real Ale suggests the return of traditional pub games like Shuffleboard, Billiards, Skittles and Darts would encourage more young adults to visit pubs at a time when 25 pubs across Britain are closing every week and similar statistics around the world…

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Julia Gillard was sworn in as the 27th Prime Minister (and first female Prime Minister) of Australia on 24 June 2010. Arguably the busiest woman in the country, Ms Gillard still had time for a little table shuffleboard play when she visited Queensland late 2010… Good style!

"Sex. Money. Table Shuffleboard." and "Table Shuffleboard Is Not A Crime"

Guys love novelty t-shirts… From “I’m With Stupid –>” to “Vote For Pedro”, novelty tees have humoured us and embarrassed us with comical lines about this and that for years.

Movies, TV shows, video games, sports, celebrities, sex and beer are usually the main targets of novelty t-shirt jokes and it’s often the ones with cult followings that earn the most attention. Table shuffleboard has its fair share of comical collateral and the following are a collection of six must-have novelty table shuffleboard tees…

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Southern Cross Shuffleboards has scored some awesome editorial in the new issue of Pop Magazine, Australia’s premier free-press action sports mag. Similar to Blisss in America, it covers skateboarding, snowboarding and surfing news along with interviews and a lifestyle section covering music, cars, technology, fashion, films and opinion pieces from around the world.

Pop Mag’s “2011 Outerwear Issue” – which features Berrics co-owner Steve Berra on the cover – includes editorial on film-maker Kai Neville, TSC founder Jarrod Wouters, model Erin McNaught, tablets and electronics, and a full-page feature piece on Shuffleboard.

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Celebrity chef Shannon Bennett & friend get their shuffle on.

Where did you spend your Easter Holidays? Southern Cross Shuffleboards spent the week in the VIP Bar of the Rip Curl Pro at Bells Beach, celebrating the event’s 50-year anniversary with the world’s best surfers and celebrities alike…

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We’re big fans of the creative marketing campaigns the likes of Nike, Reebok, Adidas and Puma put out on TV and online every year, but a new project titled “Puma Social” especially caught our eye this week. “Puma Social” honours the After Hours Athlete and the After Hour Sports they play, and their new video ad gave us goosebumps….

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You’ve gotta love Australia Day…  No work, beers with breakfast, cheeky surf, BBQ with mates, Triple J Hottest 100 and plenty of shenanigans!

Australia Day 2011 was a great one for us and on top of all the above mentioned activities, we devoted a very healthy slice of the evening to table games and partying. We fired up the shuffleboard and ping pong tables, then finished the night with some very boozy beer pong…

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